Mailchimp Review 2026 — 6.0 / 10
6.0
/ 10
$12BIntuit Paid
500Free Plan Subs
2001Founded
$13/mo Std Starting
The good and the bad
+ Massive template library and drag-and-drop builder
+ Deep integration ecosystem — connects with almost everything
+ Brand recognition and trust with recipients (emails look “legitimate”)
− Free plan gutted to 500 subscribers — effectively useless
− Counts unsubscribed contacts toward your limit — you pay for people who left
− Pricing no longer competitive against Kit, Beehiiv, or MailerLite
− Bloated interface — trying to be an all-in-one marketing suite
− Owned by Intuit — product decisions serve Intuit’s ecosystem, not yours
Pricing
$0Free (500 subs, 1K sends/mo)
$13Essentials (500 subs)
$20Standard (500 subs)
$350Premium (10K subs)
The verdict
Mailchimp isn’t bad — it’s just no longer the best at anything. More expensive than MailerLite, less creator-focused than Kit, fewer growth tools than Beehiiv, and a gutted free plan that’s no longer worth starting on. The only reason to choose Mailchimp today is if you need specific integrations that only it supports. For the full story: read our Mailchimp obituary.